18/09/2023 Thought Leadership Phonological fluency and pharma brand naming: would a rose and a rwze seem equally sweet? Phonological fluency and pharma brand naming Phonological fluency and pharma brand naming: would a rose and a rwze seem equally sweet? What is phonological fluency? Human judgment reflects not only...
20/03/2023 Thought Leadership The Pharmaceutical Marketing Society Awards 2023 PM SOCIETY AWARDS MARCH 2023 JW Grosvenor House, London, March 17th 2023 Now in its 37th year, the Pharmaceutical Marketing Society (PM Society) Awards have been the annual event of...
23/02/2023 Thought Leadership We need to talk about Social Media we need to talk about social media Navigating the pharma social media remains fraught with danger A lot has been posted since the The Prescription Medicines Code of Practice Authority...
20/02/2023 Thought Leadership The Way of Water the way of water Implementation science: the way of water In his commencement speech at Kenyon College in 2005, the author David Foster Wallace began with a parable: “There are...
03/02/2023 Thought Leadership Love is in the Air love is in the air February, ‘the month of love’, and Valentine’s Day; a time to show that special someone in your life what they mean to you. In this...
12/12/2022 Thought Leadership New Year, New Opportunity! New Year, New Opportunity! The fitness industry is founded on the premise of “New Year, New Me” Go to any gym in January and there are legions of disgruntled “year-round”...